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Comparing the Kings of Short-Form Video: YouTube Shorts vs. TikTok
Just how ingrained is video content in our collective everyday life? People are currently watching an average of 17 hours of online videos per week. That’s nearly two and a half hours a day! We just...
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What Brands Can Learn from Trending Reels on Instagram
Once upon a time, Instagram was just a place to share pretty pictures. Of course, a lot has changed since 2010 and now, what was once a simple feed of curated photos has expanded to Stories, live...
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What’s Hot & What’s Not: 2024 Video Marketing Trends for Brands
Video content is basically taking over our screens, and let’s face it, screens are all around us. It’s so in-your-face that it’s crucial to keep up with the latest video marketing trends if you want...
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The Influencer World is Growing Up: The Rise of Creator Marketing
If you’ve used the terms “influencer” and “creator” interchangeably over the past several years, you aren’t alone. It makes sense because, on the surface, these two terms seem extremely similar....
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A Quick Guide to Analyzing Influencer Audience Demographics
In the ever-expanding world of influencer marketing, understanding the impact these creators wield over their audiences is crucial for brands. Influencer marketing is no passing trend; it’s now a...
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7 Mom Influencers Making Video Magic
From sharing parenting hacks to documenting heartfelt moments, moms have always played a big role on social. Forget the scripted stuff – we’re talking about raw, unfiltered moments that keep followers...
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